In today’s competitive business market, major industries depend significantly on building a customer database to encourage repeat business and maximize profits. The object of the DataTouch System is to provide nightclubs with a useful and uncomplicated method of obtaining this valuable information. Studies have shown that the average person will spend three to four hours per weekend in an entertainment environment such as a dance club, and this trend shows no signs of declining. It’s important for nightclubs to recognize the significance of compiling customer information, as it enables them to more efficiently track the demographics of their clientele, and provides a better understanding of their customer base.

However, the relatively simple concept of collecting and tracking costumer data can be costly and inefficient. The automation of customer data collection and data entry reaches new heights with the sophisticated new technology that the NCII System offers. Through customer incentives and rewards, and captivating visual effects, the DataTouch System represents a unique opportunity for nightclubs to withstand the perpetual shift of customer trends, and continue to cater to as large a client base as possible. The development of a clientele database will continue to be a major catalyst in bringing people to the establishment.